Author

Maureen Adedeji

Brand & Communications

The Startup Business Checklist

posted by Maureen Adedeji June 1, 2017 0 comments

Starting a new business can be complicated, but putting everything in order makes it so much easier. Based on research and my insider experience working with various businesses, I’ve put together this checklist to help you with everything you might need to start your business properly. Continue Reading

Brand & Communications

The Power Of Customer Experience Through Scent Marketing

posted by Maureen Adedeji May 1, 2017 0 comments

Marketing using scent is a new branding frontier that is fast becoming popular with banks, cars, retailers, stadiums, stores, airports and even hospitality businesses who are all trying to distinguish themselves via the deeply influential sense of smell. Continue Reading

Brand & Communications

KEY TAKEOUT FROM THE YouTube BRAND SUMMIT 2017

posted by Maureen Adedeji March 3, 2017 0 comments

I had an awesome day listening to top brands ranging from NDANI to Friesland Campina to Nestle and Content Creators like SisiYemmie, PulseTV, Njay show, Miss Techy, Dodos, Dimma Umeh (formerly ThatIgboChic), Akah Nnani, Naijas Craziest and Content Garage who gathered to discuss the massive impact of content marketing strategy using videos at the YouTube Brand Summit 2017. Continue Reading

Inspirational

KEY PRINCIPLES TO LEARN FROM AN EAGLE

posted by Maureen Adedeji February 17, 2017 0 comments
1. Eagles fly Alone and at High Altitudes.

They don’t fly with sparrows, ravens, and other small birds but with other Eagles.
LESSON- Stay away from narrow-minded people, the Eagle flies with other Eagles so endeavour to keep good company. Continue Reading

Brand & Communications

How Brand Marketers Can Thrive In The Midst Of A Recession

posted by Maureen Adedeji February 3, 2017 0 comments

Advertising is a growth driver for business. Brands invest in advertising to launch new products, educate consumers, grow market share and sales or even to fight competition but what happens when a brand finds itself in the midst of an economic downturn?

In business, it is logical to reduce cost when revenue isn’t growing and advertising is usually one of the first cost lines to get affected. However, when brands cut back on advertising especially in a recession, they are at the risk of losing market share and profits in the long term. Continue Reading