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Brand & Communications

Brand & Communications

KEY TAKEOUT FROM THE YouTube BRAND SUMMIT 2017

posted by Maureen Adedeji March 3, 2017 0 comments

I had an awesome day listening to top brands ranging from NDANI to Friesland Campina to Nestle and Content Creators like SisiYemmie, PulseTV, Njay show, Miss Techy, Dodos, Dimma Umeh (formerly ThatIgboChic), Akah Nnani, Naijas Craziest and Content Garage who gathered to discuss the massive impact of content marketing strategy using videos at the YouTube Brand Summit 2017. Continue Reading

Brand & Communications

How Brand Marketers Can Thrive In The Midst Of A Recession

posted by Maureen Adedeji February 3, 2017 0 comments

Advertising is a growth driver for business. Brands invest in advertising to launch new products, educate consumers, grow market share and sales or even to fight competition but what happens when a brand finds itself in the midst of an economic downturn?

In business, it is logical to reduce cost when revenue isn’t growing and advertising is usually one of the first cost lines to get affected. However, when brands cut back on advertising especially in a recession, they are at the risk of losing market share and profits in the long term. Continue Reading

Brand & Communications

Managing customer queries & technology flops

posted by Maureen Adedeji September 11, 2016 0 comments

Just recently I noticed a good number of social media users went online to inquire about the “Motion & Fitness Activity” and “Background location” popup notification which they noticed after the most recent update of the Diamond Bank app. Shortly after this, Kene brought up this same issue on a Silicon Africa Facebook group which I happen to be a member, however, what caught my attention was the most unhelpful response ever- from the Diamond Bank’s social media rep. See response below…

diamond bank query_1 Continue Reading

Brand & Communications

TOP 5 DIGITAL MEDIA KPIs TO FOCUS ON

posted by Maureen Adedeji August 29, 2016 3 Comments

A performance indicator or key performance indicator (KPI) is a type of performance measurement that evaluates the success of an organization. It is the ability to meaningfully measure and track the right data that directly affects your marketing objectives, however, this data is useless if it doesn’t relate to your business goals.

Thankfully, there are free tools like Google Analytics that can provide you with real-time, instant access to the actions, behaviors, demographics, interests, acquisitions, locations etc. of prospective customers visiting your website. There is also Marketing Automation software, a more robust tool that can trace attribution across channels like email, social media and events all at once. Continue Reading

Brand & Communications

How to leverage #Rio2016 Olympics as a non-sponsor

posted by Maureen Adedeji August 5, 2016 0 comments

As the opening ceremony for the Summer Olympics start tonight in Rio De Janiero, Brazil, the world will witness the biggest media event this year and it is estimated that nearly 5 billion people will see the Games across the continent. Already brands and businesses have either concluded plans or still in the planning process of how they can maximise this great opportunity to increase their reach, visibility and engagement across digital platforms. Continue Reading