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Brand & Communications


posted by Maureen Adedeji August 29, 2016 3 Comments

A performance indicator or key performance indicator (KPI) is a type of performance measurement that evaluates the success of an organization. It is the ability to meaningfully measure and track the right data that directly affects your marketing objectives, however, this data is useless if it doesn’t relate to your business goals.

Thankfully, there are free tools like Google Analytics that can provide you with real-time, instant access to the actions, behaviors, demographics, interests, acquisitions, locations etc. of prospective customers visiting your website. There is also Marketing Automation software, a more robust tool that can trace attribution across channels like email, social media and events all at once. Continue Reading

Brand & Communications

How to leverage #Rio2016 Olympics as a non-sponsor

posted by Maureen Adedeji August 5, 2016 0 comments

As the opening ceremony for the Summer Olympics start tonight in Rio De Janiero, Brazil, the world will witness the biggest media event this year and it is estimated that nearly 5 billion people will see the Games across the continent. Already brands and businesses have either concluded plans or still in the planning process of how they can maximise this great opportunity to increase their reach, visibility and engagement across digital platforms. Continue Reading

Brand & Communications


posted by Maureen Adedeji July 25, 2016 0 comments

In an evolving business landscape, the importance of measuring your social media success as efficiently as possible is nonnegotiable. With the tons of reporting tools and data available/easily accessible; choosing the right type of metric to monitor can be a heck of a task for social media marketers like myself.

As a social media manager having to handle brands, it is therefore important to constantly monitor your brands performance across platforms in order to optimize your content and enhance your share of voice. Based on my experience in the industry, I have put together the following 3o social media metrics- categorized into nine groups as they have proven to be key to analyzing your social media for optimum success.


  1. Audience Growth: The rate at which your brand increases (or loses) in audience.
  2. Engagement as % of Audience: Adding up total engagement actions across all your social networks and then dividing that by total audience.
  3. Engagement per Fan/Follower: Adding up total engagement actions for one network and dividing by the number of fans (or followers) for that particular network.
  4. Engagement per reach: Adding up total engagement actions for one network and dividing by the total reach for that particular network.

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Brand & Communications


posted by Maureen Adedeji June 12, 2016 0 comments

Over the years, I have always enjoyed working closely with various graphic artists to bring to life ideas and visual contents for the brands we manage but never in my life did I feel the need to equip myself with those basic graphic tricks and skills. This was because I lacked the interest after all, I could always pay someone to do the job while I focus on my key role as a brands professional (I was so wrong about this).

Basically, I have been strategically building my profile -my brand – and part of this process requires me to arm myself with call cards, ready for the slightest networking opportunity. I did my research, shopped around for ideas but I wasn’t satisfied with the designs I had come across. I wanted something simple yet classy, something that represented my personality and therefore, I decided to try my hands at designing my first PERSONAL CALL CARD using PowerPoint & Paint. Continue Reading

Brand & Communications


posted by Maureen Adedeji June 1, 2016 0 comments

A B C D E F G H I J K… Ok. Ok scratch that.

I didn’t mean to remind you of the 26 English alphabets learnt in Nursery school. Basically, this is just to point out the fact that life isn’t as tough as one assumes it to be but rather LIFE is synonymous and indeed as simple as A. B. C. Just like a child eats, sleeps, plays and enjoys every minute of the day, it is safe to see life from a whole new perspective- through the eye of a child. Then you will learn how easy things could turn out to be if you take it in strides while being armed with basic elements that could propel you to achieving great heights.

Firstly, life as defined is said to be the existence of an individual or animal. Going back to Genesis chapter 1, we clearly see the wonders of God’s creation. From light to darkness, morning and night, water, sky and land, vegetation, animals etc. and He saw it was good.

26 Then God said, “Let us make mankind in our image, in our likeness, so that they may rule over the fish in the sea and the birds in the sky, over the livestock and all the wild animals, and over all the creatures that move along the ground.” Continue Reading