In an evolving business landscape, the importance of measuring your social media success as efficiently as possible is nonnegotiable. With the tons of reporting tools and data available/easily accessible; choosing the right type of metric to monitor can be a heck of a task for social media marketers like myself.
As a social media manager having to handle brands, it is therefore important to constantly monitor your brands performance across platforms in order to optimize your content and enhance your share of voice. Based on my experience in the industry, I have put together the following 3o social media metrics- categorized into nine groups as they have proven to be key to analyzing your social media for optimum success.
- Audience Growth: The rate at which your brand increases (or loses) in audience.
- Engagement as % of Audience: Adding up total engagement actions across all your social networks and then dividing that by total audience.
- Engagement per Fan/Follower: Adding up total engagement actions for one network and dividing by the number of fans (or followers) for that particular network.
- Engagement per reach: Adding up total engagement actions for one network and dividing by the total reach for that particular network.