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Advertising

Brand & Communications

How Brand Marketers Can Thrive In The Midst Of A Recession

posted by Maureen Adedeji February 3, 2017 0 comments

Advertising is a growth driver for business. Brands invest in advertising to launch new products, educate consumers, grow market share and sales or even to fight competition but what happens when a brand finds itself in the midst of an economic downturn?

In business, it is logical to reduce cost when revenue isn’t growing and advertising is usually one of the first cost lines to get affected. However, when brands cut back on advertising especially in a recession, they are at the risk of losing market share and profits in the long term. Continue Reading

Brand & Communications

How to leverage #Rio2016 Olympics as a non-sponsor

posted by Maureen Adedeji August 5, 2016 0 comments

As the opening ceremony for the Summer Olympics start tonight in Rio De Janiero, Brazil, the world will witness the biggest media event this year and it is estimated that nearly 5 billion people will see the Games across the continent. Already brands and businesses have either concluded plans or still in the planning process of how they can maximise this great opportunity to increase their reach, visibility and engagement across digital platforms. Continue Reading