Brand & Communications

The Power Of Customer Experience Through Scent Marketing

posted by Maureen Adedeji May 1, 2017 0 comments

Marketing using scent is a new branding frontier that is fast becoming popular with banks, cars, retailers, stadiums, stores, airports and even hospitality businesses who are all trying to distinguish themselves via the deeply influential sense of smell. Continue Reading

Brand & Communications


posted by Maureen Adedeji June 12, 2016 0 comments

Over the years, I have always enjoyed working closely with various graphic artists to bring to life ideas and visual contents for the brands we manage but never in my life did I feel the need to equip myself with those basic graphic tricks and skills. This was because I lacked the interest after all, I could always pay someone to do the job while I focus on my key role as a brands professional (I was so wrong about this).

Basically, I have been strategically building my profile -my brand – and part of this process requires me to arm myself with call cards, ready for the slightest networking opportunity. I did my research, shopped around for ideas but I wasn’t satisfied with the designs I had come across. I wanted something simple yet classy, something that represented my personality and therefore, I decided to try my hands at designing my first PERSONAL CALL CARD using PowerPoint & Paint. Continue Reading

Brand & Communications


posted by Maureen Adedeji June 1, 2016 0 comments

A B C D E F G H I J K… Ok. Ok scratch that.

I didn’t mean to remind you of the 26 English alphabets learnt in Nursery school. Basically, this is just to point out the fact that life isn’t as tough as one assumes it to be but rather LIFE is synonymous and indeed as simple as A. B. C. Just like a child eats, sleeps, plays and enjoys every minute of the day, it is safe to see life from a whole new perspective- through the eye of a child. Then you will learn how easy things could turn out to be if you take it in strides while being armed with basic elements that could propel you to achieving great heights.

Firstly, life as defined is said to be the existence of an individual or animal. Going back to Genesis chapter 1, we clearly see the wonders of God’s creation. From light to darkness, morning and night, water, sky and land, vegetation, animals etc. and He saw it was good.

26 Then God said, “Let us make mankind in our image, in our likeness, so that they may rule over the fish in the sea and the birds in the sky, over the livestock and all the wild animals, and over all the creatures that move along the ground.” Continue Reading