Marketing using scent is a new branding frontier that is fast becoming popular with banks, cars, retailers, stadiums, stores, airports and even hospitality businesses who are all trying to distinguish themselves via the deeply influential sense of smell. Continue Reading
Over the years, I have always enjoyed working closely with various graphic artists to bring to life ideas and visual contents for the brands we manage but never in my life did I feel the need to equip myself with those basic graphic tricks and skills. This was because I lacked the interest after all, I could always pay someone to do the job while I focus on my key role as a brands professional (I was so wrong about this).
Basically, I have been strategically building my profile -my brand – and part of this process requires me to arm myself with call cards, ready for the slightest networking opportunity. I did my research, shopped around for ideas but I wasn’t satisfied with the designs I had come across. I wanted something simple yet classy, something that represented my personality and therefore, I decided to try my hands at designing my first PERSONAL CALL CARD using PowerPoint & Paint. Continue Reading