Tag

#Rio2016

Brand & Communications

How to leverage #Rio2016 Olympics as a non-sponsor

posted by Maureen Adedeji August 5, 2016 0 comments

As the opening ceremony for the Summer Olympics start tonight in Rio De Janiero, Brazil, the world will witness the biggest media event this year and it is estimated that nearly 5 billion people will see the Games across the continent. Already brands and businesses have either concluded plans or still in the planning process of how they can maximise this great opportunity to increase their reach, visibility and engagement across digital platforms. Continue Reading