Marketing using scent is a new branding frontier that is fast becoming popular with banks, cars, retailers, stadiums, stores, airports and even hospitality businesses who are all trying to distinguish themselves via the deeply influential sense of smell. Continue Reading
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Brand & Communications KEY TAKEOUT FROM THE YouTube BRAND SUMMIT 2017
I had an awesome day listening to top brands ranging from NDANI to Friesland Campina to Nestle and Content Creators like SisiYemmie, PulseTV, Njay show, Miss Techy, Dodos, Dimma Umeh (formerly…
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Inspirational KEY PRINCIPLES TO LEARN FROM AN EAGLE
1. Eagles fly Alone and at High Altitudes. They don’t fly with sparrows, ravens, and other small birds but with other Eagles. LESSON- Stay away from narrow-minded people, the Eagle…
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Brand & Communications How Brand Marketers Can Thrive In The Midst Of A Recession
Advertising is a growth driver for business. Brands invest in advertising to launch new products, educate consumers, grow market share and sales or even to fight competition but what happens…
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Brand & Communications Managing customer queries & technology flops
Just recently I noticed a good number of social media users went online to inquire about the “Motion & Fitness Activity” and “Background location” popup notification which they noticed after the most…