Marketing using scent is a new branding frontier that is fast becoming popular with banks, cars, retailers, stadiums, stores, airports and even hospitality businesses who are all trying to distinguish themselves via the deeply influential sense of smell. Continue Reading
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Brand & Communications KEY TAKEOUT FROM THE YouTube BRAND SUMMIT 2017
I had an awesome day listening to top brands ranging from NDANI to Friesland Campina to Nestle and Content Creators like SisiYemmie, PulseTV, Njay show, Miss Techy, Dodos, Dimma Umeh (formerly…
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Brand & Communications How Brand Marketers Can Thrive In The Midst Of A Recession
Advertising is a growth driver for business. Brands invest in advertising to launch new products, educate consumers, grow market share and sales or even to fight competition but what happens…
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Brand & Communications Managing customer queries & technology flops
Just recently I noticed a good number of social media users went online to inquire about the “Motion & Fitness Activity” and “Background location” popup notification which they noticed after the most…
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Brand & Communications How to leverage #Rio2016 Olympics as a non-sponsor
As the opening ceremony for the Summer Olympics start tonight in Rio De Janiero, Brazil, the world will witness the biggest media event this year and it is estimated that nearly 5…