No man is an island to himself. We all need each other to grow and excel. As a professional or entrepreneur, building your centre of influence (COI) is one of the skills that accelerates success, boosts marketability & credibility.
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Brand & Communications
The Impact of Customer Touchpoints on Service Excellence
Customer experience is the summation of all customer interaction with your business at various touchpoint, over time i.e. whenever a customer encounters your brand, you’ve created a “touchpoint.” This could…
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Brand & Communications
The Power Of Customer Experience Through Scent Marketing
Marketing using scent is a new branding frontier that is fast becoming popular with banks, cars, retailers, stadiums, stores, airports and even hospitality businesses who are all trying to distinguish themselves via…
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Brand & Communications
HOW TO BUILD YOUR CONFIDENCE LIKE I DID
Over the years, I have always enjoyed working closely with various graphic artists to bring to life ideas and visual contents for the brands we manage but never in my life did I feel…
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Brand & Communications
LIFE AS SIMPLE AS… A.B.C.
A B C D E F G H I J K… Ok. Ok scratch that. I didn’t mean to remind you of the 26 English alphabets learnt in Nursery school.…